You hired them for a couple of reasons:

• You feel they are experts in their industry
• You want your website to rank high in Google and produce leads
• You don’t have the necessary skills to do it yourself or the time to learn how to do it yourself

A great internet marketing agency knows what is best for your website and your SEO strategy.  They know that all mighty Google loves relevancy. They know that the content on your website needs to be very relevant to the keywords that best describes your service or product and will tell you no if you decide it’s a good idea to fill your blog with content with the latest recipes you saw on the food network even though you are in the plumbing industry.

A weak agency will not question the  latest post you made to your plumbing blog on how to properly sift flour. Oh no, they will just go ahead and let you do what you want because it makes you happy, the customer is always right and they are still getting paid so what do they care.

• Red flag: an agency that doesn’t question your decisions regarding your internet marketing strategy may not possess the necessary skills to be in charge of your strategy. They may not question you because they honestly don’t know what they’re doing or a better way to do it.

A caring internet marketing agency will have the gumption to tell you no and explain why it isn’t in the best interest of your SEO strategy. They will tell you that your continued irrelevant content will only confuse Google’s spiders and weaken your website’s ability to rank for certain keywords that you want to be found for.

Side-note:

Blogging is the easiest way for a company to participate in their search engine optimization strategy and social media marketing simultaneously. Frequent, relevant blogging creates website activity that entices hungry Google spiders to visit your site more frequently. The more relevant food those spiders have the higher your website will rank. A fat Google spider is a happy Google spider.

A great agency will advise against decisions that will harm the overall power of your SEO strategy. They will offer other solutions to your requests such as; posting your recipes and food tips to your company’s plumbing Facebook Page where irrelevant content is acceptable (as long as you are posting relevant material too).

In conclusion, when hiring an internet marketing agency, test their level of experience. Ask for case studies and present them with a similar scenario as the irrelevant post example above and see if they are willing to tell you “no”, that isn’t a good idea  because…. Also, if they use the term “guru” at all…run the other way!

Summary of below: What will you discover in this article?

- Why we blacked out our site for the day
- What SOPA and PIPA are and how important it is to fight
- How SOPA/PIPA will essentially force us to all become laggards

Let’s inspect one of the writers of these amazing bills shall we? Don’t worry, I will absolutely be judging him.

Citation: THANKS WEASELZIPPERS.US – http://weaselzippers.us/wp-content/uploads/2011/06/alg_resize_sen-patrick-leahy.jpg

Check this dude out… This is a first person view of a computer as he attempted to turn it on for the first time back in May of 2011. *Notice the mild confusion and excitement as he sees a light begin to glow.*

In summary:
Do you think this guy really knows what is best for the future of the intnernet? Highly unlikely…

Being a strong follower of tech ventures and seeking new business startups in the industry that could be a game changer, I would be very disappointed to see a new start up like http://dropost.it not be able to launch because of something written within the SOPA or PIPA bills. These guys really have their stuff together and would miss out on a huge opportunity.
This is very serious and it is very nice to see many of the top dogs participating and using their assets to spread the word as heavily as they possibly can. On a side note… this might be the most productive day in the world of business with Reddit being down. (Citation: Tyler Lincoln quote from Sunday night)
If you aren’t familiar with SOPA or PIPA, here is a quick summary of what you need to know for the sake of sweet irony I have provided the link to the Wikipedia references.

SOPA = Stop Online Piracy Act
- The Stop Online Piracy Act (SOPA), also known as House Bill 3261 or H.R. 3261, is a bill that was introduced in the United States House of Representatives on October 26, 2011, by House Judiciary Committee Chair Representative Lamar S. Smith (R-TX) and a bipartisan group of 12 initial co-sponsors. The bill, if made law, would expand the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual property and counterfeit goods.

PIPA = Protect IP Act
- The PROTECT IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 or PIPA), also known as Senate Bill 968 or S. 968, is a proposed law with the stated goal of giving the US government and copyright holders additional tools to curb access to “rogue websites dedicated to infringing or counterfeit goods”, especially those registered outside the U.S.
- The PROTECT IP Act is a re-write of the Combating Online Infringement and Counterfeits Act (COICA),[5] which failed to pass in 2010. A similar House version of the bill, the Stop Online Piracy Act (SOPA) was introduced on October 26, 2011.

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

LET’S FIGHT FOR OUR FREEDOM!

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Get information about the Dash for Dogs schedule and activities. Be sure to visit their Facebook page as well.

Learn more about pro2go Designs and internet marketing Orlando, Florida.

1. Blogs form the base of the social network “pyramid”, contributing the most (and usually most meaningful) content to the web. A blog’s power to bring visitors to a website cannot be underestimated as long as it maintains continuous posts about relevant topics. Blogs are easily syndicated via RSS feeds, which make it easy for users to  stay updated with new posts, or subscribe.
2. Social networking websites, or rather, the social networking website, Facebook has really blossomed in the past few years into a content generating machine. The content is all personal information, but the thing is, now it’s easy for small businesses use that information to connect with new customers and interact with existing customers.
3. Next on the pyramid come social bookmarking websites. Reddit and Digg contain a plethora of links that are submitted and voted upon by users. While not quite as widely used as the lower pyramid layers, websites like StumbleUpon and Delicious make it easy (and kinda fun!) to “stumble upon” new websites. Users can list their interests or topics they enjoy on the Internet, and they are directed to websites that fit their profile. If your website is in the right niche with some representation here, you can get some very relevant traffic.
4. Twitter, the self-described information network, resides at the top of the pyramid. While tweets don’t help search engine rankings in quite the same way the previous methods do, they help generate trends and popular topics. If your website is relevant to the trends, all the better! Much like Facebook, Twitter is also great for interacting with customers and clients.

pro2go Designs can help you manage all of your social networking websites, without relying solely on an automated bot! Get more information on social networking management.

4. Effort
3. Reviewstimonials
2. Social Rapport
1. OPRAH!

Why Oprah? Because…. she’s got more money than Davey Crockett and is one of the most popular people on the face of the earth. If the message isn’t clear, I’m talking about hammering the market relentlessly until it has no choice but to give you a piece of the pie.

I firmly believe that search engines and Internet Marketing in general directly correlates to real life experiences. I realize it is pretty nerdy, but if you can imagine a search engine as a High School and us as the people that attend it, you are already ahead of the game. Search engines crave competition, jealousy, ethics, effort, and even cheaters can temporarily get ahead … as long as they don’t get caught. We just so happen to be going to school with Oprah who is pretty “fierce” with several “it” factors that make her super popular.

Having an authority image plays an integral role in the success of a personal or business’s website and as for Oprah, her website has “got it going on!” She’s constantly gossiping (building content, spreading rumors); becoming a trend setter, giving her girlfriends advice (authority), playing wing woman while scamming on boys at the mall (testimonials), participating in after extracurricular activities (effort), donating her time to philanthropies (building social rapport), and gets top grades without considering cheating on a test (white hat strategies).

In October 2010, I was able to pounce on some opportunities based on my Oprahesque outlook on search engines and human interaction. Over that time, my futuristic theories had gradually become more evident and affirmed my bold beliefs. Over the next few weeks I will be providing what triggered the original ideas, the concepts conceived, and drive it deeper than I have ever explained it before. These original thoughts were delicately shared with associates I trusted, but now I’m prepared to share the next wave of strategies with anyone willing to listen. Heck, I will even be sharing internet marketing business concepts that could be used immediately for profit.

We don’t have to be as amazing as Oprah, but we can learn a lot from her. That’s why just before I sit down at the computer and analyze a client, I put on my WWOD bracelet and think to myself…“What would Oprah Do?”.

Be prepared for the new wave of internet marketing strategy.