According to a new survey called “The Case of Advertising in Interactive Digital Magazines,” by Josh Gordon, founder of Smarter Media Sales, digital magazines compare favorably to other electronic media when it comes to advertising and reader experiences. The survey shows that 70% of the readers of the digital editions that participated in the study were less likely to ignore display ads in digital editions than on Web sites. On average, cites the report, interactive magazines are viewed for 20 to 30 minutes while the average Web site visit is eight to nine minutes

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Posted by admin in In the Media on March 30, 2010, 9:48 am